My journey with the Knorr Global Transformational team in Rotterdam was a dynamic exploration of design, collaboration, and cross-cultural creativity. As a graphic designer, I had the privilege of supporting the Head of Design for Knorr Global, contributing my skills to a spectrum of transformative projects.
Interning in the heart of Rotterdam, my role extended across continents, where I delved into packaging and marketing endeavors for Knorr Indonesia, web design for Knorr Philippines, and packaging initiatives for Knorr USA and Latin America, crafting the visual identity of their rice and pasta products. The UK and France beckoned with a focus on bouillon packaging, while Germany provided an opportunity for marketing synergy, leveraging my language proficiency.
In the realm of global creativity, legal constraints often shroud the fruits of our labor. While I can't unveil the entirety of my work, the essence lies in the intricate dance of design elements that wove together diverse cultural narratives into cohesive, brand-defining visuals
Collaboration was not confined to borders. I forged a close partnership with the esteemed Johnes Knowles Ritchie, based in the UK and New York. This collaboration transcended mere project work, becoming a nexus where strategic creativity met cultural nuances. Their expertise added depth to our global endeavors, enriching each project with a nuanced understanding of diverse markets.
Working on packaging for Knorr Russia and delving into the intricacies of the Nigerian market, I marveled at the tapestry of global flavors and preferences. Cross-functional interactions became second nature as I seamlessly navigated projects, adapting design language to resonate with local audiences.
Dynamic Flavor Unleashed: Motion Graphics for Knorr's #alittlebigdifference
In the heart of Knorr's #alittlebigdifference campaign, I crafted vibrant motion graphics to bring to life the essence of small culinary changes making a significant impact. From sizzling pans to fresh ingredients, each frame invited viewers into a world where conscious cooking choices mattered.
With seamless transitions, the motion graphics became a visual journey, inspiring viewers to embrace the joy of cooking with creativity and sustainability. This design isn't just pixels on a screen; it's a call to stir culinary curiosity and make a transformative impact—one frame at a time.
#alittlebigdifference #MotionGraphics #CulinaryImpact
Knorr x WWF Future 50 foods informational cards
As a designer, I had the privilege of contributing to groundbreaking projects at the intersection of Unilever Knorr and the World Wide Fund for Nature (WWF). Collaborating on sustainability initiatives, my creative endeavors centered on developing eco-friendly packaging solutions for Unilever Knorr's products, emphasizing both aesthetic appeal and environmental responsibility.
Together with WWF, our campaigns sought to raise awareness about biodiversity, climate change, and sustainable agriculture. Through captivating multimedia content, interactive experiences, and culinary innovation, we engaged consumers in the journey towards a more sustainable and plant-based food industry.
These projects, where my design expertise played a pivotal role, reflect a shared commitment to shaping a resilient and responsible future for the global food landscape. Contributing to the dialogue on sustainable practices, I was part of a dynamic team driving positive change and inspiring conscious choices in both consumers and the industry at large.
Designing the Flavorful Journey: A Behind-the-Scenes Look at Knorr Pasta Snack Pots Campaign
As a designer at the forefront of Knorr's advertising campaign for their Pasta Snack Pots, I played a pivotal role in crafting a visual narrative that brought the brand's essence to life. Tasked with capturing the essence of convenience, flavor, and a satisfying break, my designs aimed to resonate with audiences seeking quick and delicious meal solutions.
Visual Storytelling: The heart of the campaign lay in telling a visual story that resonated with consumers. Through strategic use of color palettes, appetizing imagery, and playful typography, each advert conveyed the promise of a hot and tasty break with Knorr Pasta Snack Pots.
Packaging Design: Creating the packaging design was a crucial aspect of the campaign. The challenge was to communicate the product's convenience and flavor appeal within the limited canvas of the packaging. Bold, vibrant designs adorned with tempting visuals were crafted to entice consumers and stand out on the shelves.
Digital and Print Assets: The campaign spanned across various mediums, from digital platforms to traditional print. Designing eye-catching banners, social media visuals, and print advertisements required a seamless blend of creativity and marketing strategy. Each asset aimed to draw the audience into the flavorful world of Knorr Pasta Snack Pots.
Collaboration and Iteration: Working closely with the marketing team, I embraced an iterative design process. Feedback loops and collaborative sessions were instrumental in refining and enhancing the visual elements. This collaborative spirit ensured that the final designs not only met the brand's objectives but also resonated with the target audience.
Result: A Feast for the Eyes and Palate: The culmination of this creative journey was an array of visually stunning adverts that not only showcased the product's features but also conveyed the joy and satisfaction of indulging in a hot and tasty break with Knorr. The campaign successfully translated the culinary experience into a visual feast, inviting consumers to savor the convenience and flavor Knorr Pasta Snack Pots had to offer.
Crafting Culinary Experiences: Designing Knorr Brochures for Carrefour
As a designer, I had the privilege of contributing to groundbreaking projects at the intersection of Unilever Knorr and the World Wide Fund for Nature (WWF). Collaborating on sustainability initiatives, my creative endeavors centered on developing eco-friendly packaging solutions for Unilever Knorr's products, emphasizing both aesthetic appeal and environmental responsibility.
Together with WWF, our campaigns sought to raise awareness about biodiversity, climate change, and sustainable agriculture. Through captivating multimedia content, interactive experiences, and culinary innovation, we engaged consumers in the journey towards a more sustainable and plant-based food industry.
These projects, where my design expertise played a pivotal role, reflect a shared commitment to shaping a resilient and responsible future for the global food landscape. Contributing to the dialogue on sustainable practices, I was part of a dynamic team driving positive change and inspiring conscious choices in both consumers and the industry at large.