Delve into the intricacies of the Presenza Wine logo design—a mark of sophistication that echoes the essence of our exquisite wine collection. Uncover the symbolism and creative elements that contribute to the brand's visual identity, fusing elegance with a timeless appeal.
Front label
LOGO WORK
Logotype & Font
In crafting the logo for Presenza, a distinguished wine brand featuring Bulgarian grapes, the objective was to encapsulate the essence of heritage and craftsmanship. The choice of the serif H&B Sketch font played a pivotal role, infusing a handcrafted and sketched effect into the typography. The deliberate selection of the font aimed to evoke a sense of timeless elegance, aligning with the rich tradition and authenticity embedded in the wine making process. The sketched effect further contributed to a feeling of artisanal care, emphasizing the meticulous craftsmanship that goes into cultivating the finest Bulgarian grapes. This harmonious blend of typography and visual elements reflects the brand's commitment to quality and tradition, creating a logo that stands as a visual testament to the artistry within each bottle.
PACKAGING DESIGN
The packaging design for Presenza Wine is a meticulous fusion of tactile elegance and visual sophistication. The label, crafted from thick craft paper, possesses a luxurious texture reminiscent of fabric, enhancing the overall tactile experience for consumers. The addition of foil elements at the top and bottom of the label, coupled with a foil label for the neck of the bottle, introduces a touch of opulence, creating a captivating interplay of matte and metallic finishes.
Back label
Label on bottle neck
Chardonnay, Cabernet Sauvignon & Rosé
The foil overprint technique is applied thoughtfully to denote the wine's variety, with three distinct silky foils—bronze gold, deep red, and rose gold—corresponding to each type of wine: White, Red, and Rose, respectively. This harmonious blend of material, texture, and foil elements not only ensures a visually stunning presentation on the shelf but also reflects the diverse and refined characteristics of each wine variant within the Presenza collection.
The box design for Presenza Wine embodies modernity and sophistication with a striking yet harmonious blend of contrasting elements. The boxes are artfully divided into two halves, one in pristine white and the other showcasing a rich, vibrant color corresponding to the wine type—White, Red, or Rose. This deliberate partitioning creates a visually captivating effect, evoking a sense of balance and refinement. The logo takes center stage, boldly positioned in the front and spanning the entire height of the box. This design choice not only ensures brand prominence but also exudes a sense of luxury, making a powerful visual statement.
The intentional use of white space alongside the vibrant color communicates a contemporary aesthetic, while the oversized logo adds an element of grandeur, reinforcing the brand's commitment to quality and excellence. The overall effect is both modern and expensive, aligning seamlessly with Presenza's positioning as a premium wine brand. This design approach not only enhances the shelf appeal of the product but also contributes to the overall brand experience, making the unboxing moment as delightful and refined as the wine within.
Box presentation
